MADE BY MEMORY

Shaped by soft rebellion, Puft pairs deliberate softness with unafraid colour to gently defy norms. Rooted in memory, each piece feels instinctive, familiar, and nostalgic.

BUILT TO LIFT YOUR DAY

From art walks to dancing after-hours, the Puft Bucket Sling Bag flows with your pace — soft in form, bold in presence, and made to hold space for all your moods.

HOLDS SPACE FOR YOUR MOOD AND MOVEMENT

Slip into days that ask for just enough — the Puft Bucket Sling carries your essentials with ease, leaving room for comfort, spontaneity, and soft structure.

CARRY, AS YOU FEEL IT

With a long, adjustable handle and magnetic flap closure, the Puft Bucket Sling Bag blends with your momentum, making every part of your day easier and more comfortable.

PALETTE GUIDED BY INSTINCT

The colours are bold yet comforting. They bring warmth and presence, showing that colour can feel strong and grounding at the same time.

MAKE IT YOURS

Choose from Bloom, Bow and the utilitarian Mini Bag Charm and make your bag uniquely yours. Let your accessories reflect your mood everyday with Puft Charms!

WORKS AND FEELS RIGHT

Designed with a focus on both function and feeling, Puft Bags combine practical everyday ease with bold, personal expression that stands out.

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